UTM tags
UTM tag is a specialized parameter in the URL used to track advertising campaigns.
Labels are configured in order to have an in-depth ability to work with traffic and its quality, to separate streams by different sources (sources).
What labels need to be configured
utm_source - global traffic source, facebook, mgid, taboola, google and so on
utm_campaign - identifier of the campaign itself (Landing + Pre-landing combination, ad id)
utm_medium - buyer ID
What are tags for and what are the benefits
UTM tags are made up of 5 tags linked together that tell you where the lead came from. Below is a brief description of the purpose of each label, in relation to Lemonad
Campaign Source (utm_source) | Used in Lemonade. Use utm_source to identify global traffic source like facebook, google, teaser Example: utm_source=facebook |
Campaign name(utm_campaign) | Used in Lemonade. Identifies a specific ad campaign. Example: utm_campaign=for_women_weightloss |
Campaign Channel (utm_medium) | Used in Lemonade. The parameter is used to identify the buyer Example: utm_medium=alex |
Campaign keyword (utm_term) | Leave blank. Used commonly in search traffic to indicate the keywords for this ad. In our specifics, this label is usually NOT NEEDED Example: utm_term=weightloss |
Campaign content (utm_content) | Leave blank. Identifier of some element of the advertisement. Use the utm_content parameter to distinguish between ads or landing pages that point to the same URL. For example 2 designs on 1 domain, like split testing Example: utm_content=for_men or utm_content=for_women |
Lemonad glues all the data in these tags and sends ads, which, in turn, analyzes the quality of traffic by tags. It is important that labels do not violate privacy. You can assign unique values to both buyers and campaigns; for Lemonad and ads, they will only serve as identifiers without meaning.
If the webmaster does not pass anything or duplicates everything in several tags or violates the rules for passing tags, then:
Ads cannot analyze buyouts by source
The webmaster loses the opportunity to get a bump on a good source, get recommendations to turn off a bad source, but keep the rest of the traffic, that is, he can get the whole stop, but not the traffic filter! And that's a big problem for the web, a big problem for ads. If the web has a low buyout, ads can stop it completely, but if it sees its sources, it can stop a specific source and leave the rest, thus filtering traffic instead of stopping it.
To pass labels, you need to add code in the index.php file to the <form> tag to get them from the URL
<input type='hidden' name='utm_source' value='<?= $_GET['utm_source'];?>'>
<input type='hidden' name='utm_content' value='<?= $_GET['utm_content'];?>'>
<input type='hidden' name='utm_campaign' value='<?= $_GET['utm_campaign'];?>'>
<input type='hidden' name='utm_term' value='<?= $_GET['utm_term'];?>'>
<input type='hidden' name='utm_medium' value='<?= $_GET['utm_medium'];?>'>
Example
If you are an affiliate network, then you can pass the internal id of your webmasters.
<input type='hidden' name='externalWebmasterId' value='<?= $_GET['externalWebmasterId'];?>'>
For more global traffic analytics, you can pass the source through the globalSource label.
<input type='hidden' name='globalSource' value='<?= $_GET['globalSource'];?>'>